Project Description
Grasshopper Gardening
Gardening Services
Client
- Redesign the logo
- Select fonts
- Select a color palette
Objectives
The symbol should be cheerful and joyful, yet inspire trust and emphasize precision and reliability. It should show the transition from chaos to order and refer to the grasshopper as a key element of the logo.
Assumptions
The logotype was designed using a font inspired by handwriting, which emphasizes the brand's friendly and individual approach to customers. Additionally, the letters "A" form a blade of grass that is gently trimmed by the letter "R," referring to the care of greenery.
The base of the logo is an abstract grasshopper, created with delicate, rounded lines. It is an evolution of the grasshopper from the original logo, symbolizing the joy of working in the garden.
The entire shape of the grasshopper is composed of letters that form the company name, Grasshopper Gardening, which emphasizes the transformation that gardens undergo thanks to the brand's actions. The spiral element refers to the transition from chaos to harmony – just as the brand tames the space of gardens. The spiral also refers to the Fibonacci sequence, common in nature. Additionally, the leaf, which is part of the grasshopper's silhouette, symbolizes order and the natural rhythm of nature
Leaf (nature)
Connection with nature
Order
Transformation
Hidden Letters
Elements building the whole
Transformation
Spiral
Transformation
Transition from chaos to order
Fibonacci sequence
Grasshopper
Tradition
Wisdom
Hopping from garden to garden
Joy
Implementation
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