Project Description
Callisto
Clothing Manufacturer
Client
- Redesign the logo
- Develop a consistent visual identity across various communication channels, documented in brand guidelines
Objectives
Design a logo that reflects the brand's evolution, modern approach, and continuous development. The logo should evoke trust and emphasize professionalism.
Assumptions
The logotype is based on a modified Rajdhani font. The rounded edges of the letters symbolize the comfort of the offered products, and the slight inclination refers to the dynamism of the logo, emphasizing the sporty character of the brand. The letters "C" and "S" contain delicate curves inspired by the eagle's beak, while the letters "I" and "T" have "feet" that also refer to the logo. As a result, the logotype forms a coherent whole with the logo, strengthening its unique character.
The color scheme of the logo reflects the evolution and transformation of the brand. The gray-blue shade is a modern development of the previous blue palette, and the orange subtly refers to the original yellow accent. Gray is associated with professionalism and modernity, while vivid orange, dynamic and contrasting with gray, symbolizes energy, passion, and the sporty character of the brand.
The logo is based on an eagle's head and is a modern interpretation of the brand's previous logo. The eagle, a symbol of both Silesia and Poland, refers to the patriotic products offered by the store and the products made in Poland. The inclination of the logo and its streamlined shape symbolize the dynamism and speed, associated with sports products.
The logo also contains a hidden number "1," which reflects the high quality of the products and emphasizes that Callisto is a leader in its industry, constantly developing and striving for customer satisfaction. The rounding of the orange arc and the shape of the beak create an arrow, symbolizing continuous growth and constant change. Additionally, the logo contains a hidden letter "C," which refers to the brand name and also emphasizes the integrity of the owner's values with the company's actions.
Sport
Dynamism
Speed
Energy
Upward Arrow
Development
Direction
Growth
C
First letter of the name Callisto
Consistency
Number One
High quality
Leadership
Innovation
A new stage for the company
Eagle's Head
Evolution (change from the previous logo)
Patriotism
Strength
Leadership
Vision
Implementation
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