01FISH FARMMAZANÓW
§ PROCESSFull case
INŻ_01
//ENGINEER
ENGINEERING
YOUR IMAGE
YOUR IMAGE
I build visual systems with engineering precision.
HYB_01
//WOJTEK
WOJTEK
KRÓLIK
KRÓLIK
Engineering your Image. Painting your Vision.
ART_01
//ARTIST
PAINTING
YOUR VISION
YOUR VISION
Art with a second layer.
// ELEVATOR PITCH
The engineer asks
how it works.
The artist asks
what it means.
I ask both.
See what I'll do for youI studied production engineering. Before I drew my first logo, I optimised processes and calculated tolerances. That is not a biographical footnote. It is the source of the question I start every project with – the one most designers do not ask.
For companies I design visual systems that remove the need to explain yourself at every new contact. For collectors I make works where every formal decision has its why. In both cases the question is the same: what is this really meant to mean – and what happens if we do not say it.
I do not fit into one box. And that is exactly why I deliver a different result than someone who does.
PROCESS
BEFORE
EFFECT
BEFORE
EFFECT
My starting point is production engineering – for a while I thought it was a mistake. Today I know it was the plan. That is where my systems thinking comes from: before I draw the first line, I ask how it will work ten years from now.
Painting and sculpture gave me something no textbook holds – the ability to read what a client cannot put into words. In design the head works; in art, the hand and instinct. Both sides sit down to every job.
01
CONVERSATION
Week one. Questions only.
02
SKETCH
Direction, not decoration.
03
SYSTEM
It works, not just looks.
SELECTED
WORK
WORK
Three projects I am most proud of. Each started with a different question – and ended as a system, not a single file. Hover over a work to see the process.
WHAT CLIENTS
SAY
SAY
dr inż. Michał Nowak
i mgr inż. Justyna Nowakowners, Mazanów Fish Farm
i mgr inż. Justyna Nowakowners, Mazanów Fish Farm
„
We'd been running our business for several years but still had no professional logotype. We had no idea how to even start. Everything changed when, through a shared mentor, we met Wojtek, a wonderful designer. Working with him was the best decision we made. He not only came up with a symbol that fits us perfectly, representing our values and how we complement each other, but also built us a business package that exceeded our expectations. Wojtek is defined by professionalism, incredible precision and care, support, sound advice and openness to contact. His sense of aesthetics can make a real impression. We warmly thank him for the collaboration – our new logo is stunningly perfect!
Marek Szymańskiowner, Callisto & Szymański Real Estate
„
I wholeheartedly recommend Wojtek's services. A huge plus of the collaboration was the very good, direct contact, a great presentation at the stage of choosing the logo proposals, and a precise explanation of the meaning of each element of the logotype. We're very happy with the work done for us – the rebranding of our two companies turned out great, and we hope it helps them grow further.
Sebastian Markiewiczowner, Grasshopper Gardening
„
I had the pleasure of working with Wojtek on a logo for my company and I'm absolutely delighted with the final result! The design fully captures my values and the direction in which I'm growing the brand. Creativity, attention to detail and professionalism made the whole process smooth and inspiring. The logo not only looks great but also perfectly communicates my company's identity. I warmly recommend him to anyone looking for a unique, polished graphic design!
FROM SKETCH
TO SYSTEM
TO SYSTEM
From a single mark to a full system with rollout. Every package starts the same way: a conversation about what the brand should mean.
// IDENTITY
DESIGN
Logo, visual system, brand book, rollout. A brand that stops needing explanation.
- Logo package
- Full identity
- Brand system + rollout
from 4 000 PLNFull offer
// ART
ART
Acrylic painting, digital print, sculpture, commissioned work. Form that has its why.
- Acrylic on canvas
- Digital print
- Dedicated piece
from 600 PLNFull offer
QUESTIONS
& ANSWERS
& ANSWERS
01How much does a logo and visual identity cost?+
A mark design starts at 4,000 PLN, a full visual identity at 10,000 PLN, and a complete brand system at 25,000 PLN. A website is an extra from 4,000 PLN. The "from" price is the entry threshold – I give the final figure after we talk and define the scope.
02Can I order just a logo without the full identity?+
No – and I do it on purpose. Even the Mark package includes colours and typography, because it is a micro-system – it gives a brand the minimum that actually works, not a single symbol. A logo without a system works like an engine without a car – technically it exists, but it goes nowhere. These elements are the start of a full identity; I will tell you plainly when such a minimal system is enough and when it is better to build it out further.
03How long does a visual identity project take?+
An identity project takes about 8 weeks on average. The first week is conversations, sketches start in the second, and building the system – mark, colours, typography, materials – follows in the next ones. I aim for a working system resistant to production errors, not a quick file.
04How is KRÓLIK different from a cheap freelancer or an agency?+
KRÓLIK is a one-person studio – I am a production engineer, designer and artist at once. I design from process: I define how a brand should work and what it should mean, and the aesthetics follow from that. You work directly with the maker, without a chain of account managers and subcontractors.
05Do you paint paintings and make sculptures to order?+
Yes. I paint with acrylic on canvas and create digital paintings to order – from small pieces to large works for representative spaces. Every piece starts with deciding what it should communicate.
06Who is behind the KRÓLIK studio?+
Behind KRÓLIK stands Wojtek Królik – a production engineer, designer and artist in one. I build visual identity systems for founders. I run the entire project personally, from the first conversation to rollout.
07Do you work remotely, with clients from all of Poland and abroad?+
Yes. I work remotely, with clients from all of Poland and from foreign markets. I run collaborations in Polish and English – consultations take place online, and the finished identity system is delivered digitally. Pickup or shipping of physical works is arranged individually.
WRITE
STRAIGHT TO ME
Before you write – one question: what are you ashamed of in your brand’s current image? Sounds simple. Changes everything.
[email protected]LET'S START
WITH A TALK
Before I design anything, we sit down to talk online. Half an hour where I ask questions no one has asked you before – and you leave with a clear direction.
- 30 minutes – an online talk
- A breakdown of your current image
- A concrete direction and takeaways
- You set the rate, 99–999 PLN – I deduct it in full from the quote
- No obligation to continue
// Set your own rate
99PLN
online · 30 min · one-off
Pay and bookYou set the rate, 99–999 PLN – I deduct the whole amount from the quote.// ConsultationLET'S START
LET'S START
WITH A TALK
30 minutes online. I break your current image down to its parts and give a concrete direction. No obligation to continue.
- 30 minutes – an online talk
- A breakdown of your current image
- A concrete direction and takeaways
- You set the rate, 99–999 PLN – I deduct it in full from the quote
- No obligation to continue
// Set your own rate
99PLN
online · 30 min · one-off
Pay and bookI deduct the full amount paid from the quote if we move forward with the project.CHOOSE YOUR PATH← drag the edge