I SPEAK PLAINLY
If an idea doesn't work for your business, I'll say so – even when it would be easier to nod along. I feel lies in a project physically.
FIG.01 — WK// About · engineer + artistWOJTEK
WOJTEK
KRÓLIK
MSc eng. (production)brand & identitypainting · sculpturecapoeira instructor
Engineer and artist in one person. I build brands where two worlds meet: the precision of process and the instinct of a maker. That is an edge neither side gives on its own – not a compromise between them.
I took a path that looks like chaos from the outside: production, media, agencies, gamedev, art. Up close it is one line – from the engineer who builds systems to the maker who gives them character.
Today I join those two sides in the Królik brand. The engineer makes sure everything works. The artist makes sure it means something.
The bridge between engineer and artist is not a metaphor. It is my daily method.
WHERE I
COME FROM
COME FROM
An unusual CV gives me one thing: I see a brand from several sides at once.
- EducationTech University + WSR
MSc in production engineering (Warsaw University of Technology) and an advertising technician diploma. Two languages from the start: engineering and image.
- ProductionAvon · Garwolin
Production engineer. Factory floors, processes, optimisation. This is where I learned to think in systems.
- ToolingComa
Die-cutting designer. Precision where a millimetre has consequences.
- MediaCarta / Dentsu
Media planner. I understood how a brand really reaches people and what it pays for.
- AgencyIsobar
Designer at a large agency. Pace, standards, working inside a brand system.
- ArtCanada · concept art
A trip for visual craft at the source. Concept art and a one-year game dev programme.
- GamedevUX/UI · ANIMATION
Freelance on games – interface, animation and concept art. Worked on Jupiter Moons: Mecha and with Klabater, among others.
- MentoringDrawing school
Manager of a drawing school and support in the studio of an experienced concept artist – organisation, mentoring, working with students.
- 2024 → todayKRÓLIK
I deliberately began building my own brand: identity, brand design and a return to painting and sculpture. I grow it with my mentor Michał "Kołcz Majk" Wawrzyniak.
Second disciplineTHE BODY
THE BODY
DESIGNS TOO
I teach capoeira in the FICAG group. Rhythm, balance and reading another person in motion – the same attentiveness I bring to a brand. Body and mind train together.
WHAT I BRING
BEYOND THE WORK
BEYOND THE WORK
What I bring to a collaboration beyond skills. Check whether we are playing toward the same goal.
TRUST BY REASON
I build it with decisions, not slogans. You get a reason for every choice, not "because it looks nicer".
I'M IN FOR THE LONG RUN
When I take a project, I take it with all of myself. Your brand is not one job on a list – it is a relationship.
I CAN'T STAND STAGNATION
Growth is a condition for me, not an add-on. I design for where you're heading, not only where you are.
I CREATE, NOT COPY
Engineering precision gives the frame, an artist's instinct gives character. A template is, for me, a starting point to reject.
I GIVE YOU FREEDOM
I design systems you manage yourself – without making you dependent on me for every change.
LET'S
MEET
You get to know a person best in conversation, not in a bio. 30 minutes online – you tell me where you are with your brand, and I'll say plainly whether and how I can help. No obligation to continue.
Buy me a coffee// Set your own rate
99PLN
online · 30 min · one-off
Pay and bookYou set the rate, 99–999 PLN – I deduct the whole amount from the quote.