Project Description
Szymański Nieruchomości
Client
- Redesign the logo
- Develop a consistent visual identity across various communication channels, documented in brand guidelines
Objectives
The symbol should combine elegance with a modern approach, emphasizing both prestige and comprehensive services. It should symbolize security and full support, combining tradition with modernity.
Assumptions
Cinzel, used in the logotype, gives the brand prestige and professionalism, building associations with solidity and longevity. Its classic, elegant form evokes tradition and luxury, which emphasizes the high quality of services and the credibility of the company. The second part – "Nieruchomości" (Real Estate) – is written in Rajdhani font, which, thanks to its lightness and modern, technical form, ensures better readability. This combination combines classic elegance with a modern approach to the client.
The golden hue symbolizes luxury, prestige, and the high value of real estate, emphasizing the exclusive character of the brand. Combined with a neutral background, it ensures legibility and elegance and also evokes associations with success and financial stability.
The logo combines several key symbols – a wind rose, a key, a house with a window, an arrow, and a circle symbolizing comprehensive customer service. The wind rose emphasizes professionalism and the ability to guide clients in the right direction, while the key symbolizes opening new opportunities and a sense of security. The outline of the house and window reinforces the association with real estate and also emphasizes the transparency of cooperation and stability. The upward arrow symbolizes the continuous development of both the company and its clients, as well as the pursuit of raising standards. The circle surrounding the whole refers to comprehensive service and full support at every stage of the buying or selling process.
Key
Security
New opportunities
Access to unique offers
Exclusivity
Upward Arrow
Progress
Development
Aspirations to be the best realtor
Circle
360-degree client care
Stability
Trust
Security
House with window
Real estate
Security
Transparency
Openness
Accessibility
Freedom
Wind Rose/Compass
Setting the direction
Offering assistance and tailored solutions
Pointing the way to a new world
Implementation
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