Project Description
MetaHealth
Medical Trainer Michał Kochanowski
Client
- Redesign the logo
- Develop a consistent visual identity across various communication channels, documented in brand guidelines
- Design icons and graphic assets
Objectives
The symbol should be a masculine sign of strength, with spiritual aspects, and include an element of transformation, pain into fitness, or ignorance into conscious exercise.
Assumptions
In the typography, the word "Meta" is placed slightly higher than "Health" to emphasize its meaning "above." Additionally, the letter "A" from "Meta" transitions into the "H" from "Health," showing the transformation that clients undergo through training with MetaHealth. They also form a cross, associated with the Red Cross, meaning providing help, as well as with hospitals/clinics, thus representing the aspect of a medical trainer.
Colors Used:
- Green: Symbol of health and vitality.
- Neon yellow-lime: Adds dynamism and energy to the logo. This intense shade makes the brand stand out in the gym among standard colors such as black, white, silver, or muted tones. Its fluorescent nature attracts attention and arouses interest while remaining natural – it does not give the impression of artificiality or toxicity.
The base of the logo is a combination of a phoenix (spiritual aspects) and DNA (earthly aspect). The phoenix is a mythical creature symbolizing transformation, rebirth, and thus longevity. Just as the phoenix burns in fire to be reborn from the ashes as a young and strong bird, so clients, through training with Metahelath, are reborn and become stronger and fitter than they were, in a sense rejuvenating themselves. The word "meta" itself can also mean transformation and self-awareness, which the phoenix also represents.
The earthly aspect is hidden in the DNA strand from which the phoenix emerges. DNA, a symbol of science and medicine, shows that for the company, the science and mechanics behind the exercises are as important as the exercise itself.
These two main symbols are reinforced by several secondary ones:
- The hourglass, which symbolizes the time it takes for "rebirth," as well as the time you have dedicated to your development and the journey you have taken.
- The bodybuilder, clearly referring to the profession of a personal trainer, the development of strength and fitness, but also to perseverance.
- The arrow pointing right, hidden in the light of the logo, emphasizes a confident and stable direction.
Arrow pointing right
Development
Clear goal
Direction
Bodybuilder
Strength
Victory
Training
Physical fitness
Hourglass
Symbol of time
It's never too late to take care of health
The need for time to achieve results
DNA
Science
Physicality
Development
Phoenix
Rebirth
Spirituality
Longevity
Hope
Transformation
Implementation
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